Rob Forbes' career includes work in both the arts and business fields. He is best known as the Founder of Design Within Reach and in 2007 he formally left DWR to launch Studio Forbes, based in San Francisco, to further his interests in design, culture and commerce. These interests, and his personal passion for bicycles, led him to his new venture PUBLIC (www.publicbikes.com). PUBLIC is a San Francisco-based bicycle and gear company that designs and sells urban bikes and accessories. He holds a B.A. in Aesthetics from the University of California at Santa Cruz, an M.F.A. from Alfred University and an M.B.A. from Stanford University. His art career includes ceramics studio work and exhibitions in the U.S. and teaching positions at the Cleveland Institute of Art and the Philadelphia College of Art. His business experience includes work here and abroad in retail management for Williams-Sonoma, London-based Selfridges, The Nature Company and Smith & Hawken.