More than 300 creatives gather in San Francisco
Tue, Jan 3, 2012

Attendance for IRDC 2011 was up 12% over 2010, making it one of the strongest years in the event’s 11-year history. The conference was held September 7-9 at the Parc 55 Wyndham in San Francisco, steps from Union Square, the heart of the city’s retail center.

Joie de Vivre Hospitality’s Chip Conley drew high praise for his opening keynote presentation, suggesting ways to mind-read your customers to go beyond their expectations.

Conley’s talk was followed by two days of networking events, roundtable discussions and sessions on topics such as designing for millennial shoppers, unifying in-store technologies and recalibrating design strategies in the wake of the recession. 

Closing keynoter Rob Forbes, who founded Design Within Reach and recently launched PUBLIC bikes, shared his personal photos of startups, street scenes and other unexpected sources of inspiration for retail designers.