Joanna Felder

VP of Intelligence and Brand Strategy
Chute Gerdeman

Joanna Felder works with clients to develop brand positioning, image and voice. She’s provided branding and creative expertise to Bank of the West, C&A Brazil, H20 Plus, Champion Sportswear, Dell, LensCrafters, RadioShack and West Marine. She has also done marketing for major retail players such as Victoria’s Secret, The Limited, Banana Republic and Macy’s California.