Join us in Toronto in 2010. Thank you to all the attendees and sponsors who participated in 2009!

Unique in its scope and focus, IRDC combines inspirational sessions, expert Q&A, roundtable discussions, case studies and networking events into three productive days—and limits attendance to industry practitioners and sponsors. The result is an intimate setting designed to facilitate the exchange of ideas and fuel your creativity.

2009 IRDC Schedule of Events

  • Wed Sep 23, 2009
    8:00am - 9:00am
    Networking Continental Breakfast
    Wednesday, September 23, 2009 8:00am - 9:00am

    Coffee, pastries and informal conversation with colleagues from every retail sector.

  • 9:00am - 9:30am
    Conference Kickoff
    Wednesday, September 23, 2009 9:00am - 9:30am

    Conference Kickoff

  • 9:30am - 10:30am
    OPENING KEYNOTE - Neiman Marcus, 100 Years and Counting: Retailing Through Good Times and Bad
    Wednesday, September 23, 2009 9:30am - 10:30am

    Since 1907, Neiman Marcus has weathered more ups and downs than most of us can even imagine. In this candid talk, parent company president and CEO Burt Tansky discusses the key factors that have made Neiman Marcus a retail legend for over a century. These points of differentiation can offer valuable insights for any retailer trying to find the right balance to move through the current downturn and into a solid future.

    Speaker(s): 
  • 11:00am - 12:00pm
    Store Design 2.0: Tech Ideas for the Next Phase of Retail
    Wednesday, September 23, 2009 11:00am - 12:00pm

    Many retailers have been intrigued, but cautious, with bringing digital media and other technologies into their store designs. But with the rise of social media, the line between in-store technology and bottom-line sales is getting much easier to draw. Our presenter will walk you though case studies of the latest technologies that retailers around the world are implementing -- with measurable results. It's an exciting look at cutting-edge design elements poised to bring retail into the future.

    Speaker(s): 
  • 11:00am - 12:00pm
    The Unique Challenges of Small-Box Retailing
    Wednesday, September 23, 2009 11:00am - 12:00pm

    It's a different world for small-box stores: For instance, most don't have free-standing buildings built to their specifications; rather, they acquire existing spaces in malls and strip centers that may not be ideal from a floor space or architectural perspective (odd column placements, poor window plans, etc.). If you're a small space with a large quantity of SKUs and customer traffic, how do you find the space to properly display the product, support the brand, communicate marketing messages and provide service? If you're a chain with a lot of stores that has evolved its design over the years and/or purchased smaller competitors, how do you maintain a uniform brand? This session will address these and other unique challenges and concerns.

  • 11:00am - 12:00pm
    Retail Fitting: Where Can We Trim Costs?
    Wednesday, September 23, 2009 11:00am - 12:00pm

    Retail operators have increased pressure to trim operating costs without negatively impacting the brand identity. The urgency in determining how much to cut is particularly important when designing and building new retail spaces. How do you determine what program elements to reduce or eliminate? Where can you look for savings in fit-out and FFE costs? These questions and more will be covered.

  • 12:15pm - 2:00pm
    Networking Roundtable Lunch
    Wednesday, September 23, 2009 12:15pm - 2:00pm

    One of the most popular and anticipated features of the conference, the IRDC Networking Roundtables are hosted by VMSD Advisory Board members, editorial staff and conference sponsors. Choose from the list of topics when you register for the conference, then bring your questions, ideas and insights to share with your peers. Lunch is served at 12:15; topics begin at 1:00 p.m.

  • 2:30pm - 3:45pm
    Iron Merchant 2009: Visual Merchandising Challenge
    Wednesday, September 23, 2009 2:30pm - 3:45pm

    Join fellow attendees and speakers in the spirit of friendly competition (or just cheer on your favorite team) at the fourth annual Iron Merchant Visual Merchandising Challenge. Five teams are each tasked with creating an original visual display in one hour’s time, all centered on a common theme and one secret ingredient. This popular event is guaranteed to fire up your creativity and appreciation for the art of retail design.

     

     

     

     

    Speaker(s): 
  • 4:00pm - 5:00pm
    Visual Merchandising Symposium
    Wednesday, September 23, 2009 4:00pm - 5:00pm

    Visual displays have moved front and center as budget-conscious retailers have pulled back on full-blown design initiatives. We're gathering some visual merchandising all-stars to discuss and share the best trends they've seen in the past year, while taking your questions on this important facet of our industry.

  • 4:00pm - 5:00pm
    One Size Does Not Fit All: Format Specialization and the Needs of Modern Consumers
    Wednesday, September 23, 2009 4:00pm - 5:00pm

    Consumers are no longer interested in ubiquitous, monolithic retail brands. Grocers, in particular, have been developing portfolios of specialized formats and sub-brands as ways to address not only consumer needs, but also the new reality in real estate. This session will cover the convergence of trends shaping the current environment, look at some of the more notable examples in the market, and then explore the design and development of Supervalu’s and Safeway's small-format stores.

  • 4:00pm - 5:00pm
    Lighting Case Study, Blackberry: Presented by Hera
    Wednesday, September 23, 2009 4:00pm - 5:00pm

    As a leading provider of smart-phone technology, BlackBerry has revolutionized the industry and created a legion of addicted fans. This session will walk attendees through the creation of the brand’s retail store in the Atlanta airport, which features a dramatic, thoughtful design and efficient LED technology.

  • Thu Sep 24, 2009
    8:00am - 9:00am
    Case Study Breakfast
    Thursday, September 24, 2009 8:00am - 9:00am

    Go behind the scenes of actual retail design challenges posed to IRDC sponsors—suppliers of fixtures, lighting, digital displays and more. Participating sponsors and their clients walk you through recent projects, show the finished solutions and field your questions—all in 20-minute segments over breakfast.

  • 8:20am - 8:40am
    What’s Better: Metal or Wood?
    Thursday, September 24, 2009 8:20am - 8:40am

    Material selection is serious business, and it’s important to be mindful of constructability, durability, maintenance and cost. But selecting material finishes—particularly for retail and hospitality environments—is primarily a brand decision. This short talk will cover some of the basics around aligning materials with brand image, including how materials were linked to strategic image goals in the rebranding of Nissan car dealerships and other real-world examples.
     

    Speaker(s): 
  • 8:20am - 8:40am
    Sun Tan City: Promoting Products and Services while Reflecting State-of-the-Art Brand Values with Digital Signage
    Thursday, September 24, 2009 8:20am - 8:40am

    Discover how Sun Tan City implemented the RoninCast digital signage system to add a touch of dynamic technology to their front end service counters by providing an engaging message and product menu board. The digital signage network manages frequent updates to highlight changing specials and promotions which are customized to match each location's pricing and offerings while reinforcing the state-of-the-art look and feel of the Sun Tan City brand and in-store environments. In addition, the digital signage has become a helpful support tool for front end employees to reference when upselling to customers.
     

  • 8:40am - 9:00am
    I Hear a Symphony
    Thursday, September 24, 2009 8:40am - 9:00am

    Come hear how Staples implemented GFX Symphony, a web-based asset management tool that aims to enable brands and retailers to execute in-store communication more efficiently.
     

  • 8:40am - 9:00am
    A Fresh Look on Fifth: Portland Color Magnetics and The Metropolitan Museum of Art
    Thursday, September 24, 2009 8:40am - 9:00am

    When the Metropolitan Museum of Art Stores needed to create more impact and contemporary energy with their in-store marketing campaigns, they turned to the innovative, cost-saving magnetic systems engineered by Portland Color to create large-scale redesign packages for both the Fifth Avenue and Rockefeller Plaza shop locations.

  • 9:30am - 10:30am
    Around the World in 60 Minutes: International Retail Trends and Opportunities
    Thursday, September 24, 2009 9:30am - 10:30am

    Different countries, different cultures, different challenges for retailers with an eye on that market. This panel of designers representing four key regions—Mexico and South America, Europe and Russia, Asia and India, and the Middle East—will provide an excellent overview on the global retail scene. Get a crash course on shopper needs and design challenges around the world; breakout sessions with case studies specific to each region will follow this general session.

  • 11:00am - 12:00pm
    Case Studies in Asia and India
    Thursday, September 24, 2009 11:00am - 12:00pm

    An inside look at new retail projects happening in Asia and India.

  • 11:00am - 12:00pm
    Case Studies in Mexico and South America
    Thursday, September 24, 2009 11:00am - 12:00pm

    An inside look at new retail projects happening in Mexico and South America.

  • 11:00am - 12:00pm
    Case Studies in Europe and Russia
    Thursday, September 24, 2009 11:00am - 12:00pm

    An inside look at new retail projects happening in Europe and Russia.

  • 11:00am - 12:00pm
    Case Studies in the Middle East
    Thursday, September 24, 2009 11:00am - 12:00pm

    An inside look at new retail projects happening in the Middle East.

  • 12:15pm - 2:00pm
    Networking Roundtable Lunch
    Thursday, September 24, 2009 12:15pm - 2:00pm

    One of the most popular and anticipated features of the conference, the IRDC Networking Roundtables are hosted by VMSD Advisory Board embers, editorial staff and conference sponsors. Choose from the list of topics when you register for the conference, then bring your questions, ideas and insights to share with your peers. Lunch is served at 12:15; topics begin at 1:00 p.m.

  • 2:15pm - 3:15pm
    The Five P's of Green Design
    Thursday, September 24, 2009 2:15pm - 3:15pm

    This session takes you from the neighborhood, into the store and onto the shelf, demonstrating how all consumer touchpoints combine to communicate that green strategies are about innovative thinking in addition to protecting the environment. Conscious consumers are redefining value around price, performance, purpose and participation. In the best examples, this plays out through brand, promotion, building, interior, product, packaging and more. Learn how you can tell the full green design story.

    Speaker(s): 
  • 2:15pm - 3:15pm
    Renovations, Deconstructed
    Thursday, September 24, 2009 2:15pm - 3:15pm

    Get the start-to-finish inside story (with photographic evidence!) on the good, the bad and ugly of putting together a successful store renovation--as told by the winners of VMSD’s 2009 Renovation Competition.

  • 2:15pm - 3:15pm
    The Next Generation of Retail Designers
    Thursday, September 24, 2009 2:15pm - 3:15pm

    Young designers are often the first to go with layoffs. Students in design programs are concerned about the retail career option. Yet the next wave of retail needs the next generation of designers—so how do we best attract and nurture that talent? This panel will discuss practical ways for veteran retailers to work with new designers while also sharing some of the exciting ideas and perspectives this generation brings to the table today.

  • 3:30pm - 5:00pm
    Breakout Session, repeat of previous session
    Thursday, September 24, 2009 3:30pm - 5:00pm

    During this afternoon breakout we'll repeat a popular topic from a Wednesday or Thursday session (to be determined on-site).

  • 3:30pm - 5:00pm
    Wild Ideas, Concrete Solutions
    Thursday, September 24, 2009 3:30pm - 5:00pm

    In today’s climate, “wild” ideas that go beyond the typical M.O. may be the only way to get ahead. This is a fun and informative program to help you and your entire team focus on solutions. You’ll learn quickly that there are great ideas lurking at every level of the store and discover the perfect way to fast-track the best ones—the ones that are good for the designer, the store and the customer--and make them a reality. The result will be a more effective approach to coming up with great ideas to improve designs, solve problems, cut costs and save time.

     

    Speaker(s): 
  • 3:30pm - 6:00pm
    Dallas Arts District Tour
    Thursday, September 24, 2009 3:30pm - 6:00pm

    Dallas is home to the largest contiguous urban arts district in the country, a feat 30 years in the making. Our walking tour, led by members of Callison's Dallas team, will offer a glimpse of the district’s new $338 million Dallas Center for the Performing Arts (scheduled to open in October), as well as buildings by I.M. Pei, Renzo Piano, Norman Foster and Rem Koolhaas—all within an easily walkable, half-mile stretch of Flora Street, the district’s main corridor. An additional fee of $25 covers bus transportation for the group to/from the Dallas Arts District.

  • 3:30pm - 6:00pm
    Highland Park Village Tour
    Thursday, September 24, 2009 3:30pm - 6:00pm

    Take a self-guided tour of America’s first planned shopping center—now a National Historic Landmark—in a tony Dallas suburb patterned after Beverly Hills. The Spanish Mediterranean-inspired architecture is alone worth the trip to Highland Park Village, but its mix of luxury brands and indie boutiques makes it a treasure-trove of inspiration for retail designers. An additional fee of $25 covers bus transportation for the group to/from Highland Park.

  • 7:00pm - 10:00pm
    IRDC Party
    Thursday, September 24, 2009 7:00pm - 10:00pm

    We’ll cap off day two with a conference party at the Iron Cactus, a 14,000-square-foot restaurant (fine Mex) and tequila bar (80+ varieties) just a stone’s throw from The Adolphus. We’ve reserved the adjacent Pegasus Plaza for IRDCers, but be sure to visit the restaurant’s rooftop patio for a fantastic view of downtown Dallas.

  • Fri Sep 25, 2009
    8:00am - 9:00am
    Networking Continental Breakfast
    Friday, September 25, 2009 8:00am - 9:00am

    Coffee, pastries and informal conversation with colleagues from every retail sector.

  • 9:00am - 9:30am
    VMSD Awards Presentation
    Friday, September 25, 2009 9:00am - 9:30am

    Celebrate the best of 2009 retail with our awards presentation for VMSD’s International Visual Competition and Renovation Competition. We’ll also crown the winners of Iron Merchant 2009, before presenting the 2009 Peter Glen Retailer of the Year Award.

  • 9:30am - 10:30am
    Peter Glen Retailer of the Year - Urban Outfitters Inc.
    Friday, September 25, 2009 9:30am - 10:30am

    The retail brands that make up Urban Outfitters Inc. – including Anthropologie, Free People and, of course, Urban Outfitters – are riding out the recession just fine, thank you. This alone makes them worthy of 2009’s Retailer of the Year Award, but it’s the company’s commitment to innovative, exciting and flat-out beautiful store design and visual merchandising that seals the deal. The store design directors for both Anthropologie and Urban Outfitters will be on hand to accept the award and make a presentation on Urban Outfitters Inc.’s design philosophy and its role in the company’s success.

  • 11:00am - 12:00pm
    Closing Keynote - Who Do You Think You Are?
    Friday, September 25, 2009 11:00am - 12:00pm

    Successful, memorable brands create strong personas at retail. So who is your brand? Can you picture him? Can you describe her? When Stanley Hainsworth was the creative director at Starbucks, he defined five emotional filters to guide and direct all things related to Starbucks. For Nike, another brand he helped steer creatively, that persona is more like a “family” defined by a certain sensibility or personality. Harley-Davidson gets this approach; so does Target. Don’t miss this engaging, thought-provoking keynote, in which Hainsworth will share his insights on retail brands he’s worked with and admired and explain how honing that persona can drive differentiation in the crowded retail environment.
     

    Speaker(s):