IRDC

Stanley Hainsworth is the chairman and chief creative officer of Tether, which works with consumer product, entertainment and experience brands to create memorable solutions. Before founding Tether, he was vp, global creative, of Starbucks, where he oversaw all creative aspects of Starbucks and its associated brands, including Hear Music, Tazo Tea and Ethos Water. His team worked on retail experiences, new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials. He also spent 12 years at Nike as a creative director, after which he moved to Denmark to join the Lego Company as its creative director. He is a national board member of AIGA, a featured speaker on creativity worldwide and the recipient of numerous industry awards.