A strategic innovator, creative thinker, and storyteller, Andy House’s has paved a proven track record of conceiving, developing, and executing award-winning brand experiences across the globe. His approach to dynamic problem solving, consumer behavior, and applied empathy has established himself as a creative force in the retail industry. Inspired by the ever-changing consumer climate, he continues to connect the dots on the forefront of early adoption, forming new paths of human-centered design thinking and strategic business opportunities. He spent over a decade leading the store design team at Abercrombie & Fitch and their expansion of brands into nearly 20 countries. His efforts in brand innovation, store technology-enablement, and activation of voice-of-customer transformed the A&F store experience and spawned the company’s Transformation Management Office.

In his agency roles as Creative Director, Andy has led the strategy and creation of new retail formats and innovation projects for dozens of Fortune 500 clients, specialty retailers, and quick-serve restaurants. In his current role, Andy leads the creative studio that supports Imagine, one of the country’s largest retail experiential, print and activation fabricators. He also leads the company’s marketing team and regularly shares thought leadership as a conference speaker, podcast guest, and through published articles, many on the intersection of emotional experience design and behavioral psychology.

Andy serves on the board of Retail Design Institute where his efforts as chair of the marketing and education committees connect design professionals and students to the future of retail. A lifelong student of art and science, Andy is a passionate creator of art, food, and music. When he’s not making, he spends his time marathon training or in the wine community leading theory and tasting education.