Bob Phibbs
Bob Phibbs is The Retail Doctor, a retail consultant, keynote speaker, and sales trainer with more than 30 years of experience on retail floors across 17 countries. He has trained more than 250,000 associates at brands including Hearts On Fire Diamonds, Trek, the NHL, Hunter Douglas, and Bernina. He is the founder of SalesRX+, an AI-powered retail sales training platform used by brands across four continents, a Certified Speaking Professional, and a LinkedIn Top Voice with more than 400,000 followers.
Wednesday Oct. 7
OPENING KEYNOTE: YOU BUILT THE WINDOW. NOW WHAT?
Retailers have never invested more in store design, windows and brand experience than they are today. And yet, sales floors have never been more demoralized. Associates are heads-down on phones, managers are running checklists, and customers are leaving to buy the same brands on resale sites - because they want the product but not the experience. This keynote session connects what visual merchandisers and store designers spend months building to the moment it either pays off or collapses: the associate-customer interaction. Using real examples from Bloomingdale's, Foot Locker, and brands across three continents, Bob Phibbs shows why the most spectacular windows in retail history are being undermined by a sales floor problem nobody wants to name – and what your team can do about it.
Takeaways:
• Understand the true importance of the full in-store experience
• Discover how the associate-customer interaction impacts the consumer experience
• Learn how to adapt new experience strategies to your own brand or store