Jason Floyd
Jason Floyd is a retail design and brand experience leader dedicated to creating consumer-centric environments that strengthen brand connection and inspire meaningful customer engagement. As Head of Retail Brand Environments at adidas, he leads the strategy and execution of immersive retail experiences across North America, translating global brand vision into compelling physical destinations. Having partnered with iconic brands including adidas, Microsoft, and GameStop, Jason is known for aligning global brand strategy with local market execution. He believes the most memorable retail experiences seamlessly connect storytelling, design, and human behavior to create lasting brand affinity.
Thursday Oct. 8
ONE GLOBAL MOMENT, MANY RETAIL EXPERIENCES: BRINGING THE WORLD CUP TO LIFE WITH ADIDAS
Major global sporting moments create extraordinary opportunities, and equally complex retail challenges. This session will go behind the scenes of adidas’ recent World Cup activations, revealing how a shared creative vision was translated into compelling experiences across multiple retailers, store formats and levels of scale. From oversized dimensional icons and immersive storytelling to flexible, repeatable fixture systems, the presentation will explore how design, development, engineering, production and installation worked together from the earliest concepts through final execution. Attend this presentation to discover how strong partnerships, integrated problem-solving and scalable design thinking can transform a single global campaign into distinctive retail experiences that build anticipation, invite participation and bring fans closer to the game.
Sponsored Session: The Bernard Group
Takeaways:
• Understand how to translate one global campaign into various cohesive experiences
• Discover the importance of collaboration between brand, design, engineering and production
•Learn strategies for balancing bold experiential moments with scalability and budget