Jason Livingstone
Wednesday Oct. 7
FROM SCREEN TO STORE: BRINGING GYMSHARK’S DIGITAL IDENTITY TO LIFE
What happens when a brand built online steps into the physical world? For Gymshark, the move into brick-and-mortar retail presented an opportunity to translate its distinctive digital identity into an immersive, tangible experience, all while maintaining the authenticity and energy that helped build its global community. Attend this session to for a behind-the-scenes look at Gymshark’s evolution from an online-first fitness brand to physical retailer. This session will explore the strategic thinking behind the store concept and how design, visual merchandising and custom mannequin development work together to express the Gymshark brand in three dimensions.
Sponsored by: Hans Boodt Mannequins
Takeaways:
• Discover how to translate digital to physical
• Understand the importance of thoughtful design for every touchpoint
• Learn how to collaborate from concept to execution