speaker-photo

Kathy Rohrman

Sr. Brand Ambassador, VCI/Rose Displays
Kathy Rohrman is an accomplished design sales executive and business development manager in the retail and brand environment industry, specializing in custom point-of-purchase displays, fixtures, millwork, and signware. She is a brand-experience–driven professional who takes initiative and consistently delivers measurable, positive results for her clients. With 40+ years of industry experience, Kathy’s extensive knowledge in sales, account management, design, marketing, engineering, and manufacturing processes mean she quickly assess client/brand needs and recommend creative, appropriate, value-driven solutions. Her personal business philosophy is based on integrity, innovation, resourcefulness, and accountability. Kathy’s work has earned top honors including the 2025 Shop! OMA Gold Award, POPAI’s Outstanding Marketing at Retail Achievement, and multiple OMA Awards across several categories. She is also an active industry contributor through the Retail Design Institute, Shop! Association, and PAVE, where she has led sustainability roundtables, competed in the iron merchant and design challenges, and mentored students on careers for women in fixture & display manufacturing.
9:30 AM - 10:00 AM

Thursday October 23

Redesigning the Narrative: Barnes & Noble’s New Store Experience (Narragansett Ballroom)

Barnes & Noble is redefining what it means to be a modern bookseller. This panel discussion will explore the bold transformation of the brand’s in-store experience through a nationwide reinvention initiative, one that blends intentional design, community centric merchandising and highly adaptable store formats. Attend this session to understand the importance of collaboration with partners in order to bring to life a customer-first design rooted in discovery, storytelling and comfort. Discover how smart design and agile execution of concept brought the future of bookstore retail to Barnes & Noble - where each location is more than a place to shop, but a destination to explore, engage and feel a sense of belonging.

Takeaways:

  • Understand the importance of strategic, scalable design
  • Explore the ongoing transformation of bookstore retail
  • Learn how the use of modular, flexible fixtures supports agile rollouts