Lindy Nolen
Lindy Nolen, Director of Retail Experience at The Bernard Group, brings 20+ years of commercial design expertise to the brands she serves. She leads design and creative services, shaping multi-channel retail strategies that translate brand vision into environments customers remember. Her work spans store design, user experience, and visual merchandising, with a strong focus on sustainable materials and practices that reduce environmental impact without compromising results. A strategist as much as a designer, Lindy guides cross-functional teams through complex, fast-moving programs where budgets are tight and expectations are high. She believes great retail experiences can be both profitable and planet-friendly.
Thursday Oct. 8
ONE GLOBAL MOMENT, MANY RETAIL EXPERIENCES: BRINGING THE WORLD CUP TO LIFE WITH ADIDAS
Major global sporting moments create extraordinary opportunities, and equally complex retail challenges. This session will go behind the scenes of adidas’ recent World Cup activations, revealing how a shared creative vision was translated into compelling experiences across multiple retailers, store formats and levels of scale. From oversized dimensional icons and immersive storytelling to flexible, repeatable fixture systems, the presentation will explore how design, development, engineering, production and installation worked together from the earliest concepts through final execution. Attend this presentation to discover how strong partnerships, integrated problem-solving and scalable design thinking can transform a single global campaign into distinctive retail experiences that build anticipation, invite participation and bring fans closer to the game.
Sponsored Session: The Bernard Group
Takeaways:
• Understand how to translate one global campaign into various cohesive experiences
• Discover the importance of collaboration between brand, design, engineering and production
•Learn strategies for balancing bold experiential moments with scalability and budget