Maxwell Miller
Max Miller is Chute Gerdeman's resident marketer and brand strategist.
As the Manager of Marketing and Brand Strategy at Chute Gerdeman, he leads strategic initiatives to enhance brand visibility, push for compelling thought leadership pieces, develop compelling narratives, and identify patterns / trends.
Max earned his Bachelor of Arts in Strategic Communications from The Ohio State University, where he focused on marketing, public relations, media strategy, and consumer engagement. Post graduation, he's spent 6+ years agency space.
With a passion for creative storytelling, brand development, and marketing innovation, Max continues to shape the way brands connect with their audiences in an ever-evolving marketplace.
Thursday October 23
Interactive Panel | Grocery of the Future: The Omnichannel Integration (Narragansett Ballroom)
Modern grocery shopping is no longer just about in-store purchases. With the increasing popularity of third-party delivery services, BOPIS (buy online, pick-up in store), micro-fulfillment centers and wholesale models, grocery retailers must begin adapting to the evolving needs of modern customers. While still emphasizing the role of physical stores, successful grocery brands are finding ways to seamlessly integrate a flexible, omnichannel approach to offer convenience, efficiency and a strong brand experience across touchpoints. In this general session, attendees will discover new strategies that turn consumer data into intelligent, adaptable, real-world grocery design – and answer the question: How do best-in-class grocers excel by executing a layered retail model?
Takeaways:
- Discover how best-in-class grocery retailers excel through executing a layered retail model
- Understand the importance of integrating digital and omnichannel opportunities
- Explore the diverse and evolving needs of modern grocery shoppers