Thursday October 23

Interactive Panel | Grocery of the Future: The Omnichannel Integration (Narragansett Ballroom)

Modern grocery shopping is no longer just about in-store purchases. With the increasing popularity of third-party delivery services, BOPIS (buy online, pick-up in store), micro-fulfillment centers and wholesale models, grocery retailers must begin adapting to the evolving needs of modern customers. While still emphasizing the role of physical stores, successful grocery brands are finding ways to seamlessly integrate a flexible, omnichannel approach to offer convenience, efficiency and a strong brand experience across touchpoints. In this general session, attendees will discover new strategies that turn consumer data into intelligent, adaptable, real-world grocery design – and answer the question: How do best-in-class grocers excel by executing a layered retail model?

Takeaways:

• Discover how best-in-class grocery retailers excel through executing a layered retail model
• Understand the importance of integrating digital and omnichannel opportunities
• Explore the diverse and evolving needs of modern grocery shoppers