speaker-photo

Suling Hsu

Creative Director, Imagine Studio, Imagine
Suling Hsu is a seasoned Creative Leader and Strategist with 20 years of experience guiding multidisciplinary teams across brand strategy, design direction, and creative execution.  Suling brings deep expertise in retail graphic design, signage systems and strategic messaging---developing solutions that drive engagement and elevate brand impact. With a sharp eye for design, a systems-based approach and a passion for storytelling at shelf, crafting scalable programs that connect shopper insights and brand vision.  Known for her collaborative leadership to aligning business goals with compelling design to drive growth and consistency across global markets. She has delivered customer-focused solutions across retail, digital, and experiential platforms for regional and global clients including Lowes, Dell Technologies, Walmart, Best Buy, Cub Foods, Amazon, Costco, PetSmart, Family Dollar, Taylor Made, Midea, Micro Center and more.
1:30 PM - 2:00 PM

Wednesday Oct. 7

THE EXPERIENCE PARADOX

Convenience no longer means simply getting customers in and out faster. Today's shoppers expect stores to deliver speed and inspiration, efficiency and personalization, digital ease and human connection – all within the same visit. In this session, attendees will explore how leading retailers are redefining the remodel by embracing these seemingly contradictory expectations instead of choosing between them. Discover the strategies, design principles and operational innovations that allow physical spaces to flex with changing consumer needs while remaining true to the brand. Through real-world examples and practical insights, learn how today's most successful remodels create adaptable environments that balance competing demands, elevate the customer experience and position stores to thrive in an increasingly complex retail landscape.

Sponsored Session: Imagine

Takeaways:

• Understand the various layers of an effective remodel, from personalization to human connection

• Learn how physical spaces achieve ultimate flexibility with changing consumer expectations

• Discover strategies that can be applied to your own brand