Adam Lucking
Adam Lucking is an Account Manager at The Bernard Group, where he partners with retailers and brands to bring complex in-store environments to life. A University of Minnesota architecture graduate, Adam spent years on the creative side of retail before transitioning into account management. He brings that hands-on design background and practical, problem-solving perspective to help his clients develop engaging visual merchandising programs - from custom fixtures and graphics to full nationwide rollouts.
Thursday Oct. 8
ONE GLOBAL MOMENT, MANY RETAIL EXPERIENCES: BRINGING THE WORLD CUP TO LIFE WITH ADIDAS
Major global sporting moments create extraordinary opportunities, and equally complex retail challenges. This session will go behind the scenes of adidas’ recent World Cup activations, revealing how a shared creative vision was translated into compelling experiences across multiple retailers, store formats and levels of scale. From oversized dimensional icons and immersive storytelling to flexible, repeatable fixture systems, the presentation will explore how design, development, engineering, production and installation worked together from the earliest concepts through final execution. Attend this presentation to discover how strong partnerships, integrated problem-solving and scalable design thinking can transform a single global campaign into distinctive retail experiences that build anticipation, invite participation and bring fans closer to the game.
Sponsored Session: The Bernard Group
Takeaways:
• Understand how to translate one global campaign into various cohesive experiences
• Discover the importance of collaboration between brand, design, engineering and production
•Learn strategies for balancing bold experiential moments with scalability and budget