Wednesday Oct. 7

KEEP THE VISION. RETHINK THE PATH. | THE ART OF CREATIVE PROBLEM SOLVING IN RETAIL

Every retail project encounters constraints, but the best solutions often emerge from them. When Framebridge's leadership challenged the team to reduce the cost of its signature ceiling truss by at least 15 percent or eliminate the feature entirely from future stores, preserving the brand's design identity became the priority. In this session, attendees will discover how Framebridge and Gilson collaborated to rethink the problem rather than compromise the vision. By developing a value-engineered alternative, the team not only exceeded the required cost savings but also unlocked new operational efficiencies and design advantages. Learn how strategic collaboration, creative problem solving and thoughtful engineering can transform budget pressures into opportunities for innovation, without sacrificing the elements that define a brand experience.

Sponsored Session: Gilson

Takeaways:

• Discover new ways of approaching challenges without compromising a brand’s identity

• Learn the importance of strategic collaboration for creative problem solving

• Understand how thoughtful engineering can transform pressures into innovation