Thursday October 23

Influencers: The Future of Brand Loyalty (Narragansett Ballroom)

How can digital tastemakers shape what happens in store? In this general session, join influencers Megan Cusick and Jonny Carmack as they explore how influencer platforms can drive discovery, inspire loyalty and influence buying decisions. From social commerce to storytelling, see how influencer culture is reshaping the way customers think about brands — and discover how retailers and designers can work to create more authentic, impactful experiences to reach their customers on all channels.

Takeaways:

• Discover how influencers can drive brand loyalty and purchasing choices
• Understand how your brand or company can utilize influencers to make a difference
• Learn how social media has shaped the retail industry over the past decade