Mike Roberts
Group Chief Creative Officer, Keane
Mike Roberts is Group Chief Creative Officer at Keane, where he brings nearly 30 years of experience shaping award-winning retail and F&B experiences across more than 20 global markets. He has partnered with iconic brands including Adidas, Harrods, Mercedes-Benz, Hilton, and The North Face, leading teams to create omni-channel strategies and environments that blend hospitality with measurable commercial impact.
Believing true brand engagement begins with human connection, Mike champions experiences that forge loyalty and resonance beyond the transaction.