Ben Hosto
Thursday Oct. 8
SAME CONTINENT, DIFFERENT PLAYBOOK
Expanding from the U.S. into Canada may seem like a natural next step for many retailers, but success is far from guaranteed. Though the two markets share many similarities, the retailers that thrive understand that crossing the border requires far more than replicating a proven formula. This panel will examine why some brands have flourished while others have stumbled, exploring the critical roles of geography, real estate strategy, operational execution and cultural nuance. Through real-world examples, attendees will uncover the practical adjustments that separate successful cross-border expansion from costly missteps and leave with a clearer understanding of how to tailor retail strategies for long-term success in the Canadian market.
Takeaways:
• Understand the importance of localization over replication
• Discover the importance of scale vs. strategic focus
• Learn how culture drives performance