Wednesday Oct. 7

FROM SCREEN TO STORE: BRINGING GYMSHARK’S DIGITAL IDENTITY TO LIFE

Two journeys, one collaboration: Gymshark had spent years building a global fitness community online and was now translating that digital identity into physical retail spaces, without losing the authenticity and energy that made the brand resonate in the first place. At the same time, Hans Boodt Mannequins was pushing forward its own exploration of innovative production and 3-D techniques, searching for new ways to bring bolder, more expressive retail concepts to life. Those two paths met. Together, Gymshark and Hans Boodt Mannequins collaborated to figure out how to carry that unmistakable community vibe off the screen and onto the shop floor, using custom mannequin development as one of the key tools to do it. Attend this session for a behind-the-scenes look at Gymshark's evolution from an online-first fitness brand to physical retailer, and how this partnership came together. This session will explore the strategic thinking behind the store concept and how design, visual merchandising and custom mannequin development work together to express the Gymshark brand in three dimensions.

Sponsored by: Hans Boodt Mannequins

Takeaways:

• Discover how to translate digital to physical

• Understand the importance of thoughtful design for every touchpoint

• Learn how to collaborate from concept to execution