Cynthia Ortiz
Cynthia Hirsch Ortiz leads business development for the Manhattan office of MBH Architects, an award-winning architecture and design practice with offices across the United States and India. As the International President of the Retail Design Institute and a board member of Shop! Association, she leverages her extensive experience working on both the vendor and architectural firm sides as a balanced leader focused on providing new educational content and forming connections across all aspects of the industry. Cynthia’s innate ability to nurture key relationships combined with her powerhouse enthusiasm and trailblazer attitude allow her to form new connections across MBH’s other core practice areas, spanning multi-family and luxury residential, restaurant, and hospitality projects. She has been a speaker at the Global Retail Show, NRF, and StorePoint, has served as co-chair of the PAVE Gala and has been featured on the “Retail Decoded: Defining the ‘Next’ Normal,” podcast focusing on the effects of the Covid-19 pandemic on the retail industry.
Thursday October 8
BREWING IDEAS: A FIRESIDE CHAT WITH NESPRESSO
Nespresso’s newest global flagship in New York's Flatiron is more than a retail store; it’s a destination designed to immerse consumers in the brand through hospitality, storytelling and sensory experiences. In this fireside chat, Nespresso’s, Susanna Forteleoni will sit down with MBH Architects’ Cynthia Ortiz, to share the thinking behind the flagship’s development, from translating a global brand into a local retail experience and creating an environment that invites customers to discover, taste and connect. Attend this session to explore how experiential design, thoughtful merchandising and a customer-centric strategy came together to strengthen brand loyalty, while gaining insight into the retail innovations shaping the future of one of the world’s most recognized brands.
Takeaways:
• Discover how hospitality is intersecting with retail experiences
• Understand how a global brand communicates with customers on a personal level
• See how design supports an engaging in-store experience and how you can apply that to your own brand