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Susanna Forteleoni

Head of Retail USA, Nestlé Nespresso SA
Director of Retail at Nespresso USA, Susanna leads the retail commercial channel, from long‑term strategy to daily execution. She and her amazing team manage the boutique network from field sales and training, workforce planning, to retail construction, operational excellence, and in‑store customer experience. A 20‑year Nespresso veteran, she previously served as Director of Trade, building the brand’s U.S. trade expansion strategy with partners including Williams‑Sonoma, Macy’s, Target, Costco, QVC, and Amazon. Educated in both Italy and in the U.S., Susanna brings a global perspective and a people‑first approach to reimagining retail impact, developing high‑performing teams, and shaping meaningful customer moments with her signature grit & grace.
10:15 AM - 11:00 AM

Thursday Oct. 8

BREWING IDEAS: A FIRESIDE CHAT WITH NESPRESSO

Nespresso’s newest global flagship in New York's Flatiron is more than a retail store; it’s a destination designed to immerse consumers in the brand through hospitality, storytelling and sensory experiences. In this fireside chat, Nespresso’s, Susanna Forteleoni will sit down with MBH Architects’ Cynthia Ortiz, to share the thinking behind the flagship’s development, from translating a global brand into a local retail experience and creating an environment that invites customers to discover, taste and connect. Attend this session to explore how experiential design, thoughtful merchandising and a customer-centric strategy came together to strengthen brand loyalty, while gaining insight into the retail innovations shaping the future of one of the world’s most recognized brands.

Takeaways:

• Discover how hospitality is intersecting with retail experiences

• Understand how a global brand communicates with customers on a personal level

• See how design supports an engaging in-store experience and how you can apply that to your own brand